Five O' Clock Co. coming to Baltimore's Inner this Spring!!!!

Five O’Clock Co. Opening Retail Kiosk at Baltimore’s Harborplace Pavilion — May 2025 through June 2026

Baltimore, get ready — Five O’Clock Co. is coming to the harbor.

We’re thrilled to announce that starting May 2025 through June 2026, Five O’Clock Co. will launch a retail kiosk at the iconic Harborplace Pavilion in Baltimore’s Inner Harbor. This exciting move comes in partnership with MCB Real Estate, the developer leading the charge to reimagine and revitalize this historic waterfront destination.

Rooted in Baltimore, Built for the Culture

Five O’Clock Co. is proud to be a Black-owned grooming brand born out of a desire to serve the unique needs of men of color — with premium, handcrafted beard and skincare products that deliver. From our best-selling beard balms to nourishing oils and skincare essentials, each product is created with care, intention, and real results in mind.

This new retail kiosk offers more than just product access. It gives our customers — both new and loyal — a chance to connect with the Five O’Clock Co. experience in person, right in the heart of Charm City.

In Partnership with MCB Real Estate

Our placement at Harborplace is made possible through a forward-thinking partnership with MCB Real Estate, the visionary firm behind the Harborplace redevelopment. As part of their commitment to uplifting local, minority-owned businesses, MCB is curating a retail environment that reflects the diversity, talent, and entrepreneurial spirit of Baltimore.

This isn’t just about business — it’s about representation, community, and claiming space in one of Baltimore’s most high-profile commercial hubs.

Why This Matters

The Inner Harbor has long been a symbol of Baltimore’s identity — a place where locals, tourists, artists, and entrepreneurs come together. With the area being reimagined for the future, Five O’Clock Co. is honored to be part of a movement that prioritizes homegrown talent and Black excellence.

For us, this kiosk isn’t just a pop-up — it’s a statement: we’re here, we’re local, and we’re building something that lasts.

Come visit us at Harborplace starting May 2025. Grab your favorites. Discover something new. And support a brand that’s putting Baltimore beards (and skin) on the map — one product at a time.

🧴 Five O’Clock Co. | Made for the Culture. Rooted in Baltimore.